Marketing | Creative Media
Cherry Cheung
My Works (Marketing)
My Master's study required me to integrate my hard and soft skills, in which most works required great collaboration with teammates. I was thankful that I met great teammates during both my Bachelor's and Master's studies. I took Marketing as my minor back in my Bachelor's studies, and I loved it. Therefore, I pursued a Master's degree in Marketing. I took Digital Marketing, Brand Marketing, Services Marketing and Integrated Marketing Communications as my electives during my study.
Marketing Innovation and Practicum
- CityU X Tung Hua Group of Hospitals
It was a project that collaborated with the Tung Hua Group of Hospitals. We researched, wrote a proposal, and presented for our client, 創活MM² Cafe. Our team was also awarded the second runner up.
Service Marketing
- The New AC3 Bistro, Hanjian and more
The services and products provided by AC3 Bistro was evaluated and analyzed through the 7Ps and GAPPS model. Both primary and secondary data was collected to support our statements.
Brand Marketing
- Pringles, McDonalds
The current state of Pringles as a brand was first analyzed. Then we followed by predicting its future outlook, and concluded by providing some recommendations we have for the company. The brand was evaluated with the CBBE, and brand community model.
Cultural Marketing (Minor Studies)
- Randoseru (Japan to NewZealand)
Our group proposed to introduce the Randoseru backpacks from Japan to New Zealand. We investigated on the cultural difference between the two places and made adjustments to the proposed advertisements we had for New Zealand.
Digital Marketing
- Hong Kong Disneyland
We analyzed the digital marketing performance of Hong Kong Disneyland and formulated a new campaign based on the current market and the preferences of youngsters in Hong Kong.
Integrated Marketing Communications
- Boxful
An IMC campaign was suggested for Boxful to expand its market share in Hong Kong. A tagline, storyboard, and Instagram advertisements were suggested.
Marketing Analytics
- Huawei, MAOGEPING and more
Both primary and secondary data (qualitative and quantitative) were collected and analyzed through the softwares Excel, Enginius and Python. The targeted consumers' preferences were gained through surveys and interviews. Recommendations were further made based on the data collected.
Consumer Behavior and other topics
- OREO, Memoria
Insights of consumers' behavior were gained through primary and secondary research. Recommendations for brands were further proposed with consideration of Maslow's hierarchy of needs and the self-image congruence model.
